Video Lecture - Detail Page

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  Code & title: BPMT7103 Marketing Theory and Practices  
  Faculty:FBM Programme:DBA  
  Category:PG Print Edition:Sept 2021  
   
Cycle: Sept 2018 Phase: 26
Development Status: Completed      Rating 1 to 5 (Poor to Excellent)
Payment Status: Completed TR:
No. of Video: 6 PD:
   
SME: Dr Nor Fairuz Syazana Nor Fauzi
Team Members: Producer-Syam, GD-Al Hafiz, VE-Azizan, Editor-Nazrai

Youtube:

INTRODUCTION
https://youtu.be/CZ7pXlfh4ck

INTRODUCTION TO MARKETING ORIENTED PERSPECTIVES
Video 1 (Topic 1): https://youtu.be/XVoWYmnvc4U

CORPORATE STRATEGY DECISIONS AND MARKETING IMPLICATIONS
Video 2 (Topic 2): https://youtu.be/hsdCg56Yc_Q

STRATEGIC SEGMENTING, TARGETING AND POSITIONING
Video 3 (Topic 4): https://youtu.be/-IBDllPDcOM

COMPETITIVE DYNAMICS AND STRATEGIC ALTERNATIVES
Video 4 (Topic 5): https://youtu.be/_WNhQC1TkUs

INNOVATION AND NEW PRODUCT DEVELOPMENT STRATEGY
Video 5 (Topic 8): https://youtu.be/2r1kjPS-2Fs

DIGITAL MARKETING STRATEGIES FOR THE NEW ECONOMY
Video 6 (Topic 9): https://youtu.be/v7XR_nqxf8k
Notes/Remark: PD-Dr Raemah
       

 
   
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